SNIA Europe Endorses the European Union Code of Conduct for Data Centres and Strengthens its Green Credentials

Published 11th March 2010

London, UK – 9th March 2010 – The Storage Networking Industry Association (SNIA) Europe today announced its endorsement of the EU Code of Conduct on Data Centre Energy Efficiency. This initiative is focused on providing a set of voluntary measures and a list of best practices related to datacentre energy efficiency which are expected to lead to more stringent compliance guidelines in the future. The Code of Conduct will bring the issue of ‘greening’ datacentres to the attention of EMEA businesses. This will help organisations minimise energy consumption in their datacentres whilst allowing them to maintain high performance across their IT infrastructures.

As an official Endorser, SNIA Europe will recommend guidelines on implementing the Code’s best practices and develop education and information programmes to help data centre administrators meet and maintain the targets outlined in the Code. SNIA Europe’s position as an educator within the IT industry will emphasise the importance of the Code’s values to its members through industry events, tutorials and vendor neutral whitepapers. As an industry association, SNIA Europe will participate in the development and support of specific literature, including technical training modules and case studies.

Bob Plumridge, SNIA Europe’s Chairman, is proud of the association’s support for green technologies: “SNIA Europe is highly committed to helping organisations reduce the impact that their datacentres’ Carbon Dioxide (CO2 ) emissions are having on the environment. The EU Code of Conduct on Data Centre Energy Efficiency is a very useful tool that we can share with our members, their end users and anyone wishing to ‘green up’ their IT infrastructures. We are looking forward to participating in the implementation of the guidelines as they are developed, and will use our position as the voice of the industry to highlight the issue of energy efficiency for the ultimate good of the environment.”

The EU Code of Conduct on Data Centre Energy Efficiency was created in response to increasing energy consumption in datacentres and the need to reduce the related environmental, economic and energy security impacts. The aim is to inform and stimulate data centre operators and owners to reduce energy consumption in a cost-effective manner without hampering the mission critical function of data centres. The Code of Conduct aims to achieve this by improving understanding of energy demand within the data centre, raising awareness, and recommending energy efficient best practice and targets.